But where’s the H on my forehead?

This article from the New Scientist features this quote:

If this doesn’t blow your socks off, then Hogan, who has just been appointed director of Fermilab’s Center for Particle Astrophysics, has an even bigger shock in store: “If the GEO600 result is what I suspect it is, then we are all living in a giant cosmic hologram.”

Say what?